Philip Reedman MW established his consultancy business 2007, helping clients sell more wine. Clients range from retailers, wine producers, brand owners to vineyard owners and wine importers. Philip spent nine years as the Australian-based Senior Product Development Manager for Tesco Stores Ltd, covering the sourcing and selection of wines from Australia, New Zealand, USA and South America . Also, a three year consultancy to a retailer on the USA west coast has provided a valuable insight into the consumer preferences in this increasingly important wine market. Philip regularly judges at wine shows in Australia, New Zealand and the UK. A guest lecturer at Adelaide University and ESC Dijon, France as well as contributing presentations to numerous wine industry conferences and seminars in Australia, New Zealand and South America. Philip has published articles in a variety of industry publications and is a regular contributor to Wine Showcase Magazine. Philip Reedman Master of Wine Pty Ltd., is a wine and retail industry consultancy and is a certified Carbon Neutral business. Carbon neutrality is an important aspect of the business reflecting Philips long held interest in environmental matters and his concern for the impacts of climate change. Sustainability is a theme increasingly reflected in consumers purchasing behaviours and one to which grape-growers and wineries need to respond in a credible manner. Key Areas of Expertise Wine Styling Market development strategy New Product Development/Innovation Insight into Multiple Grocer sector of UK Market