MASTERCLASS Wine Tourism: Optimising Cellar Door Sales with Prof Stephen Charters MW

The masterclass is being held at Wine Studies Centre, Plumpton College on Monday, 13 August, 2012, starting at 10:00 and finishing at 16:00.

This Masterclass is aimed at producers who wish to learn how to increase visitor numbers and sales through their cellar door.
The morning session will focus on:
• The benefits of wine tourism
• Beyond tours and tastings: options to attract visitors and increase sales
• Maximising consumer marketing opportunities
• Skills for successful wine tourism and cellar doors sales
• Cases studies of best (and worst!) practice in wine tourism.

The afternoon session will be a workshop to enable participants to identify their own business’s needs. In order to target training requirements, Steve Charters will send a questionnaire to participants before the Masterclass.

Stephen Charters MW is Professor of Champagne Management at Reims Management School, France. Previously, he worked in wine retail in Sydney before becoming a wine academic in Western Australia. His research interests include consumer behaviour, wine tourism and management expertise, particularly in the sparkling wine industry. He is the editor of 'The Business of Champagne: A Delicate Balance' (Routledge), and a member of the editorial boards of the Journal of Wine Research and of the International Journal of Wine Business Management.

» click here to book a place

Venue Address:

Wine Studies Centre, Plumpton College
Plumpton College
Ditchling Road
Plumpton
East Sussex, BN7 3AE

Tag(s): 
business & marketing
Region: 
South East