4. Alcohol awareness

The alcoholic beverage industry often faces competing views about the ‘proper’ place of their products in society. While scientific evidence pointing to the health benefits of moderate consumption continues to mount it is also recognised that excessive consumption can be harmful. As a result, and to help tackle the myriad of societal issues that arise out of excessive alcohol consumption, promoting sensible alcohol consumption is considered an important aspect of social sustainability.

Best Practice

Sales staff undertake the Personal Licence Holders qualification.

Minimum Standard

Signposting to ‘Wine in Moderation’ and/or ‘Drinkaware’ is present in producers publicity / PR material.